Soul searching …

…

After 3 decades in the creative world, I’ve learned a thing or two about branding design. Through the years I’ve been honored to work on some great projects with some incredible people.

And no matter the medium, no matter the market, my approach is always true to who I am. 

I’ve always approached design with a bit of romanticism. I lead with intuition and search for the soul. I look for colors, shapes, words that make me feel something. 

Then I follow the feeling.

Because I figure if I feel something, maybe others will too.

I create patterns, rhythms, metaphors that express a lyrical composition.

I design following …

gut instinct, imagination, & emotional expression.

Bringing brands to life in an aesthetic way is what makes my heart beat.

I’m a visual linguist searching for souls.

Poet is a boutique branding and graphic design studio based in Southern California focused on discovering the soul of your brand to create a visual narrative authentic to you.